West Suburban Community Pantry in Woodridge and Ross Creative Works in Naperville received the first Tempo Award for the Chicago Association of Direct Marketing’s Virtual Food Pantry Launch Campaign.
They were recognized in the nonprofit category, in which Morton Arboretum and Hoag Hospital Foundation were also finalists.
Thirty-one marketing companies and advertisers/brands participated in the 2022 Tempo Awards by submitting marketing campaigns launched between October 1, 2020 and December 31, 2021.
The campaigns submitted were part of marketing programs designed to generate a measurable response from a target audience. They were judged in 20 categories.
“The simplicity, the colors, the graphics and the direct copy spoke to people when it mattered most,” says Lisa Spaeth, director of development. “In designing the campaign, we put ourselves in our clients’ shoes, considering when and where we delivered the message. We are proud to receive this award alongside Ross Creative Works, valued community partners and Friends of the Pantry. Their design work and ability to deliver the campaign in the best way for our customers resulted in an extremely successful launch of this new program.”
The Virtual Food Pantry campaign introduced new online ordering and convenient curbside pickup for customers in the West Suburban Community Pantry.
The food pantry provides food and resources to people facing hunger, providing access to nutritious meals and building hope for tomorrow.
Rooted in the community for 50 years, West Suburban Community Pantry offers in-person food pantry, virtual food pantry with curbside pickup and DoorDash delivery to households in DuPage, Bolingbrook and Romeoville County.
The food pantry also runs child nutrition programs and connects families with financial assistance and free workshops. Every day, the food pantry gets closer to the vision of a hunger-free community thanks to the support of individuals, businesses and organizations. Visit www.wscpantry.org and Facebook and Instagram to learn more.
Ross Creative Works is a team of problem solvers, storytellers and brand builders. The Naperville Company provides brand development, marketing strategy, web design, print media, publication design and layout, and copywriting to create award-winning campaigns. To learn more, visit www.rosscreativeworks.com.